Your big annual event is around the corner, and the excitement is growing. You’ve engaged a production company like Inbound Video Pros to help you maximize the impact of your event through video. You’re so glad you did, but since crafting a compelling video strategy isn’t your primary expertise, you may still have some questions. Here are a few things to keep in mind when developing your digital content strategy for an event:
Your big annual event is around the corner, and the excitement is growing. You’ve engaged a production company like Inbound Video Pros to help you maximize the impact of your event through video. You’re so glad you did, but since crafting a compelling video strategy isn’t your primary expertise, you may still have some questions. Here are a few things to keep in mind when developing your digital content strategy for an event:
Content amplification refers to what you do with your digital content to reach larger audiences. At its essence, amplifying an event means improving an audience’s reception to published content with the hope of driving traffic and engagement.
The ultimate objective is to (credibly) increase brand awareness and engage your audience in online conversations. With the daily influx of content competing for attention, developing a solid strategy and engaging a strong content creation team will help ensure you reach as many people as possible before, during, and after your event.
When it comes to professionally captured and produced video, the primary footage from your event – such as interviews, sessions, and keynotes – is your video A-Roll.
B-Roll, as the name suggests, is content captured to support your primary “A-Roll” footage. It adds context, enhances messaging, and creates interest to hold your audience’s attention. B-Roll footage showcases the event’s energy through unscripted moments of dynamic conversations and interactions among attendees, emphasizing the excitement in the crowd.
B-Roll is a critical part of recap videos that, if implemented strategically, act as powerful marketing tools for future events.
Once the event is wrapped up, our clients receive links to an online gallery of digital assets (that they own!) to view, share, and download.
Photos and videos don’t have to be tied to just one event. These digital assets hold significant value as they can be utilized across various platforms, including blogs, websites, social media, and print materials.
For example, digital content from your event can be used for team appreciation posts, new hire onboarding materials, and for effectively driving sales. These assets are multi-use tools to recruit, sell, and inspire. Inbound Video Pros works with clients like you to ensure that content creation aligns seamlessly with the event’s objectives, driving all creative efforts to advance the brand’s goals.
Promoting your event on social media should be a critical part of your overall event marketing strategy. Keep your social media promotion active throughout the event by implementing the strategies outlined below to enhance your brand visibility. This approach helps to capture last-minute participants and engage on-demand viewers.
Publishing content on X, Bluesky, or Threads during your event keeps the conversation going and allows you to reach people beyond the physical attendees. Tag speakers, use their quotes on graphic visuals, and include their images in posts to create buzz around your event and draw attendees to future events.
User-generated content is considered more authentic and persuasive than branded content because it comes from trusted influencers or personal connections.
Encourage your guests, vendors, and speakers to post user-generated content by creating photo opportunities, sharing hashtags, and responding to event engagement on social media. Schedule breaks between speakers or segments so attendees can share content and engage when the event’s energy and impact are at their highest.
People love being part of the action. Give them a behind-the-scenes look at what’s happening backstage and a glimpse of what’s ahead. Use platforms like Instagram Reels, Facebook Stories, or YouTube Shorts to do quick, engaging interviews.
Seek out questions from the audience that speakers can answer in an unscripted way to connect with the audience directly.
Live Streaming to platforms like YouTube Live, Facebook Live, or Instagram Live to reach a wider audience in real-time. This increases FOMO among those who didn’t attend the event and creates an opportunity for your digital audience to be part of the experience.
For more control, you can host your virtual “On-Demand” event live or pre-recorded, allowing you to manage the virtual part of your event from start to finish with no surprises.
People enjoy the improvisation of stories and are eager to follow narratives in quick bursts throughout the day. Create a virtual “red carpet” segment for select attendees and speakers. Interview them about their experience or takeaways during breaks between sessions.
Make sure to share your event’s highlights and any announcements across your channels and platforms.
By using a combination of these strategies, you can effectively maximize your opportunities for engagement and sales. Hosting an event takes time and energy. Instead of juggling photography and video editing on top of everything else, let us handle it.
We’ll act as an extension of your team, giving you the freedom to fully enjoy the experience. The best memories are made when you’re present in the moment – not behind a lens.
Let’s work together and amplify your next event! Contact us today to discuss how we can collaborate on creating content that highlights your event’s success long after it concludes.
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